- Marketing ROI -

The 6 Marketing Metrics Your Boss Actually Cares About

73% of executives don’t believe that marketers are focused enough on results to truly drive incremental customer demand.

When it comes to marketing metrics that matter to your execs, expect to report on data
that deals with the total cost of marketing, salaries, overhead, revenue, and customer
acquisitions. This guide will walk you through the six critical marketing metrics your boss
actually wants to know.

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