Developing Buyer Personas for Your Business

Buyer personas are critical to achieving your marketing and sales goals. 

What are buyer personas? They are generalized representations of your ideal customers based on data, demographics, behavioral patterns, and your goals. Buyer personas can be created through research, surveys, and interviews with your target audience.

Once you build out buyer personas, you can easily offer content that is relevant to each stage of the buyer’s journey

To help you get started developing your personas, we’ve put together a folder of resources. In it you will find:

• Interview questions for internal stakeholders. Starting with internal interviews will help you get baseline qualitative data.
• Interview questions for customers and lost prospects. Understanding why your current customers chose to work with you and why lost prospects chose not to work with you will allow you to identify pain points and refine your value proposition.
• A buyer persona template. Slide-by-slide, we'll walk you through putting a persona together, along with content ideas for each persona at every step of their journey.

To receive your copy of our persona resources, please fill out the form on this page.