What are buyer personas? They are generalized representations of your ideal customers based on data, demographics, behavioral patterns, and your goals. Buyer personas can be created through research, surveys, and interviews with your target audience.
Once you build out buyer personas, you can easily offer content that is relevant to each stage of the buyer’s journey
To help you get started developing your personas, we’ve put together a folder of resources. In it you will find:
To receive your copy of our persona resources, please fill out the form on this page.