The 6 Marketing Metrics Your Boss Actually Cares About
73% of executives don’t believe that marketers are focused enough on results to truly drive incremental customer demand.
When it comes to marketing metrics that matter to your execs, expect to report on data that deals with the total cost of marketing, salaries, overhead, revenue, and customer acquisitions. This guide will walk you through the six critical marketing metrics your boss actually wants to know.
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About Lynton
Since 1999, our passion for technology has the foundation of success for Lynton. In 2009, we became one of the original HubSpot partner agencies, allowing us to expand our services to clients. Now as a HubSpot Elite Partner, we provide certified knowledge and tools to grow your business through integrated inbound marketing, including lead generation strategies, website designs and development, and CRM integrations.